The confusion of new custom top level domains

June 27, 2008 · Chris Peters

Musing on an interesting ICANN announcement that anyone will be able to create their own custom TLDs.

Interesting ICANN announcement that anyone will be able to create their own custom top level domains (TLDs). So I would be able to buy a domain name like www.webdeveloper.chrispeters.

I can see this scenario at least for the next 10 years. And lots of idiots will go out of business because of the frustration that they caused.

“Just go to rap videos dot mtv”

“…dot com?”

“No dot com.”

“No dot com?”

“Yeah, just rap videos dot mtv. No dot com at the end.”

“So you’re saying rap videos dot mtv no dot com?”

“Yes.”

“That’s weird.”

“I know.”

“Oh well… OK…” :: Goes to computer and types “rapvideos.mtvno.com” ::

About Chris Peters

With over 20 years of experience, I help plan, execute, and optimize digital experiences.

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