Effective "About us" page tips, best practices, and guidelines
August 7, 2014 · Chris Peters
I scoured the Web for examples and best practices for About Us pages on websites and compiled an article with tips, best practices, and guidelines.
I scoured the Web for examples and best practices for About Us pages on websites. I compiled an article with tips, best practices, and guidelines for creating an effective About Us page.
Topics covered in the article:
- Typical audiences for About Us pages
- Recommended information to include
- Examples of effective About Us pages
As with everything in the Playbook, the plan is to keep the information updated and relevant.
2014’s best examples of effective About Us pages
Here are the examples of great About Us pages listed in the current version of the article.
Our Father’s Project
Our Father’s Project’s About Us page shares a few photos of the people behind the organization, lists a quick fact sheet, and provides a comprehensive narrative of its history.
MailChimp
MailChimp’s About Us page tells a story with well-written narrative, pull-quotes from reputable tech journals like Fast Company and Wired, introduces its leadership with nice photos, and even includes an annual report.
Google’s About Us page lists their mission statement front-and-center, includes a “quick facts” block, displays a summary of its history in an interactive accordion-style control, and links off to more detailed information about its culture, locations, management, and history.
