Mini-series: How to run an AdWords campaign
May 1, 2008 · Chris Peters
In this mini-series, I will be describing how I set up and maintain a Google AdWords search campaign.
I am going to write a mini-series on setting up and running a fake Google AdWords search campaign. Think mini-series like The Jacksons: An American Dream, only with an abusive blogger instead of an abusive father.
Chances are, your advertisement isn’t going to run smoothly when you start it up. I’m going to help you reduce your chances of wasting money. Believe me, Google is definitely ready to collect it.
Here are the steps that I will describe and illustrate:
- Keyword research
- Writing ad text
- Creating landing pages
- Maintaining your campaign
- Reporting and metrics
How generic would this be if I didn’t have something to advertise? So, to make things interesting, I will be creating a fake campaign for marble toilets. And I’m going to DOMINATE. Just you watch.
