Introduction to search engine optimization
September 29, 2008 · Chris Peters
As a business owner, how do you get started with SEO?
Over the past decade, Google has become the “answer engine.” When someone doesn’t know the answer to a question, the default answer has become, “Google it.” As you are aware, people are increasingly using the search engines to find products and services as well.
So now businesses are turning to SEO, or Search Engine Optimization. This is the practice of tidying up your website to increase the odds of ranking high in Google. SEO also involves influencing others on the Web to talk about your company, products, and services.
As a business owner, how do you get started? This is a scary area to dive into because SEO is still a very new practice. And doing the wrong thing can get you banned from the search engines, therefore hosing your whole strategy.
Fortunately, there are some great resources on the Web that will help you get started:
