noreply@we-are-awesome.com

I loathe seeing notes like these at the bottom of emails.

Note: Please do NOT reply to this e-mail, as the message will be undeliverable and we are unable to respond to your reply from this address. If you have questions regarding this notification, please visit the FAQ link provided above. If you would like to contact [Company Name], please visit our Help page.

Or even better, messages from noreply@company.com.

Using the features of HTML emails

This particular email was an HTML email, which affords links. The words “FAQ” and “Help page” could have been links to the appropriate content, but they weren’t.

You would think that IT systems have been around long enough to where we wouldn’t see notes like this. On top of that, the company this is from provides a web-based service. They should know better.

Using the features of email in general

It’s an email, and many are treating it as one-way communication. Email is a two-way system. The Reply button is the most basic function, and people expect for it to work.

Make sure that your Reply button works on all of your email communications. It’s harder, but it’s also human. And it’s possible, no matter what your IT guy tells you.