The opportunity in blogging

At this point, no one can deny that Facebook and Twitter are huge. And they often can help you reach out to people who share interests in your products and services (but not always). Facebook and Twitter are great for sharing quick links and quick thoughts.

I love this, and I love what this does for blogging.

A ton of bloggers used to just use their blog to share shallow one-liners and pointer links to other meaningful posts, but now they’ve all pretty much migrated to the social networking sites. I’m glad that they’ve moved on to a medium that’s more fitting.

Now is a time of tremendous opportunity for blogging and article writing. While the thrill of sharing a link on Twitter is certainly instantly gratifying (which can feel really good), I’ve noticed that the people doing the real work have been dwindling.

This is where you come in.

Now is the time for you to be creating thoughts larger than 140 characters and putting yourself out there. Sure, it’s OK to point to other sources when it’s appropriate and to lean on others’ ideas occasionally. But now is the time to have something worth saying and to cut through the noise. Believe me, there is plenty of noise out there.

Give your fellow tweeters something worth talking about. They need you, and they need to have some of your ideas to spread.