Page 11
The problem with Dreamweaver as a CMS
July 6, 2009As I've been learning about CMSes, there are some things that I wish that Adobe would invest in and improve upon with the Dreamweaver/Contribute combo.
A good primer for the New Marketing
July 2, 2009This is a great introduction to basing your customer experience on personas. If you can analyze your customers to the level where you can write specific stories about them, you can base a better experience by analyzing their needs.
Blogging and being in the right place at the right time
June 26, 2009A couple weeks ago, I stumbled upon a slightly controversial blog post about an industry issue just after it was posted. It generated 108 comments, and I'm sure that thousands of people viewed it.
Be a big spender
June 19, 2009If you have a big idea, do it now. Don't feel like you have to save your best stuff for later.
Social artifacts
June 17, 2009If you're into marketing at all (which I'm trying to teach you about), you need to be producing all kinds of social artifacts: video, audio, articles, presentations, blogging, and document sharing.
Google Wave = Enterprise Facebook?
June 1, 2009I find it ironic that I wanted corporate communications to be more like Facebook, and then Google announced Wave a couple weeks later.
CAPTCHAs with a purpose
May 18, 2009It’s estimated that 60 million CAPTCHAs are solved around the world each day. In light of this, Carnegie Mellon has created a program called reCAPTCHA that actually puts all of this superfluous work to use.
Enterprise Facebook
May 13, 2009What if your company's intranet were more like Facebook? Isn't the point of an intranet to spread ideas and information? Have you seen anything recently that does a better job of hooking in users than Facebook and Twitter?
Tips for social media
April 23, 2009If you're doing any kind of social media, then you'll want to read "279 Days to Overnight Success."
For the blog-obsessed
April 13, 2009When is the last time that you commented on a blog post that you read? It's time to challenge yourself to have a conversation on the next blog post that you read.
About Chris Peters
With over 20 years of experience, I help plan, execute, and optimize digital experiences.