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Creating landing pages: How to run an AdWords campaign

January 14, 2009

Your landing page is a crucial part of getting customers to take action after clicking on one of your AdWords ads.

Ixnay on the Dreamweaver-nay

December 27, 2008

After shelling out money for CS3 and then the upgrade to CS4, I figured that I'd give Dreamweaver CS4 a shot as my website development environment for a month or so. The verdict: don't.

Era of survivors

December 11, 2008

We're entering a tough time. Entrepreneurs especially are going to need to be tough.

How to optimize your blog

December 4, 2008

With these tips, you'll get your blog indexed by search engines faster, publicized in multiple places, and ranked higher in search engines.

Generalists vs. specialists

December 1, 2008

Everyone has the choice in their career to either go really deep into a topic (specialist) or to learn a little bit about a bunch of topics (generalist). Both types of workers are needed for different scenarios.

Use photos from Flickr to jazz up your blog posts and presentations

November 24, 2008

There's a great way that you can tap into the Flickr community's talent to improve your presentations and blog posts with better imagery—all without breaking copyright law.

Links are the new online tip jar

November 21, 2008

In August, Seth put out the thought that clicking an ad on a site that you enjoy is like a tip jar. This caused an uproar amongst some marketers. I have a different suggestion.

Wasted cycles

November 16, 2008

When you feel like screwing around on the web, you should be syncing your wasted cycles with your customers'. Here are a few ideas.

How to be open and stay successful

November 15, 2008

Jason Fried, founder of 37signals, speaks at Business Innovation Factory about openness and how it's benefited his small business.

Writing ad text: How to run an AdWords campaign

November 12, 2008

Another crucial element of your Google AdWords campaign is the ad itself. You only have so many characters available to express yourself, set the searcher's expectations on your offerings, and get the searcher enticed to click.

About Chris Peters

With over 20 years of experience, I help plan, execute, and optimize digital experiences.