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The long tail: How search works for your small business

November 9, 2008

Bill Tancer from Hitwise released some interesting analysis of the most popular search terms on Google. And you may be surprised with what the most popular terms look like on a graph.

HTML tip: Keeping some words together

November 7, 2008

Here's a little HTML trick. It involves keeping some of your words together, even if they span across more than one line. This is done by using non-breaking spaces.

A different definition of responsibility

October 21, 2008

My pastor once said, "Responsibility means that you should be the first to respond. It does not mean that you're to blame."

Keyword research: How to run an AdWords campaign

October 17, 2008

A crucial part of running an AdWords campaign is selecting relevant and profitable keywords. The wrong keywords can suck away your budget faster than you can say, "No, Google!" leaving you with absolutely nothing in return.

Use GrandCentral for a free business line

October 14, 2008

GrandCentral offers a high tech "phone number for life." The service is currently free, so why not use it to get a separate phone number for your business?

Tip: Add a triple-tap AC adapter to your laptop bag

October 11, 2008

When I'm at an airport or coffee shop with my laptop and need to plug in, I'm almost guaranteed an electrical outlet.

Top 5 signs that you're being scammed by your "search marketer"

October 10, 2008

Nobody likes being scammed. But there are plenty of "professionals" out there that know so little about their craft that they tell you lies without even realizing it. Here are 5 signs that a so-called SEO is taking you for a ride.

Introduction to search engine optimization

September 29, 2008

As a business owner, how do you get started with SEO?

More on website accessibility

August 31, 2008

As I mentioned earlier, Target was going to get sued for not having an accessible website. What does this mean for you?

Designing by committee

July 31, 2008

Committees are OK for some things, but not the design process.

About Chris Peters

With over 20 years of experience, I help plan, execute, and optimize digital experiences.