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My usability presentation next week

July 23, 2008

I will be presenting about "discount usability" next week at the Columbus Digital Adobe User Group presentation night. Come for some food and networking opportunities and stay for 2 presentations about usability and accessibility.

What else does your message say?

July 21, 2008

What do your messages really say in context with visuals? And do you really want for your message to make someone feel undeserved panic, even if it's just for a couple seconds?

The confusion of new custom top level domains

June 27, 2008

Musing on an interesting ICANN announcement that anyone will be able to create their own custom TLDs.

Marketing on Facebook

June 25, 2008

A friend of mine asked if I could explain how to use Facebook for marketing purposes.

A few facts about the Google Toolbar

June 9, 2008

As a person trying to promote your website, the Google Toolbar can be your friend and your enemy at the same time.

Design blunder: Using a sentence to point out your bad interface

May 2, 2008

As a web developer, some design decisions are in your hands. The UI team (if you have one) isn't going to decide on what every single screen should look like.

Mini-series: How to run an AdWords campaign

May 1, 2008

In this mini-series, I will be describing how I set up and maintain a Google AdWords search campaign.

Product design: utility vs. focus

April 29, 2008

A reversible belt that I own recently got me thinking about product design. Its extra utility has made my experience as a belt-wearer kind of unpleasant.

What to expect from advertising on Google

April 28, 2008

Google likes for you to think that advertising on its AdWords platform is simple. Getting started on AdWords is easy enough, but getting great business results from it is not easy at all.

Owning a conversation

April 24, 2008

One of the biggest opportunities that any company has on the web is to own a conversation. I'll explain what it really takes to run a web community—and how I'm doing it to promote myself.

About Chris Peters

With over 20 years of experience, I help plan, execute, and optimize digital experiences.