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Practicing what you preach
March 10, 2008This is a call to bloggers to practice what you preach and then share your results with the rest of us.
Web accessibility: another thing to worry about
March 4, 2008Now that Target is being sued for not having an accessible web site, the bar is going to be raised for your own website as well. Yes, this is yet another thing to worry about. And no, you should not half-ass it
The value of eyeballs
March 3, 2008In the 20th century, the success metric for marketing was eyeballs. But that's just not enough for the 21st century. Relevance is the name of the game.
Eating your own dog food
February 19, 2008It's easy for employees to be removed from customers and even their companies' own products and services.
Beyond Google: diversity in your internet marketing
February 4, 2008Here's a serious question to ask yourself: If Google banned your site from their search results today, what would happen to your business?
FreshBooks's helpful web registration forms
February 3, 2008I coo periodically about FreshBooks's web marketing approach. They especially win my heart with their registration process.
Design first
January 30, 2008I intend to make a marketing and e-commerce system that's pleasant and easy to use, that "gets out of the way" of users' tasks. And I'm not going to get there without design.
Product Review: Use FeedBurner to supercharge your RSS feed
January 29, 2008With the free FeedBurner service, you can easily track subscribes to your RSS feed, promote your blog, and more.
Want to be green? Build a printer style sheet
January 28, 2008I was printing a quick report from Google AdWords and noticed how it wasted an entire sheet of paper on information that I didn't need to consume by paper anyway. If Google had implemented a printer stylesheet, I could have potentially wasted one less sheet of paper.
How to thrive in business today
January 24, 2008Yesterday, Seth Godin spoke to over 2,000 listeners about the principles of his new book, Meatball Sundae.
About Chris Peters
With over 20 years of experience, I help plan, execute, and optimize digital experiences.